How to Define your Target Audience
I’ve been talking about Target Audiences for a long time, but I’ve never really gone through what that actually means. This audience is the core group of people that your business needs to focus on in order to survive. You can have more than one target audience, but if you do, y
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How to write content readers want to read
Being competitive in a saturated writing market Ever heard the old advice for fledgling writers: “write what you know”? Take a moment and write it down on a piece of paper. Got it? Good. Now crumple it up and throw that piece of paper into the trash bin. Let any memory of the idea fad
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Flight, Fight or Freeze: How Your Method of Dealing with Conflict is Hurting Your Business.
Everyone has heard of the flight or fight response, a human being’s natural response to conflict or a moment of stress by actively avoiding or battling the situation. This response is used to try and prevent a harmful event, attack or threat. Science has further defined and sep
Read More5 Quick Presentation Tips
With the increased popularity in websites like Slideshare, more and more people are going back to the slideshow presentation method of sharing information. Here are five quick slideshow presentation tips that you can use today. 1. A Picture is worth a thousand words &nbs
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Heartbleed and Crisis Communications
I was going to talk about Word of Mouth Marketing this week, but in the wreck of this week’s Heartbleed attack, I feel that there are more pressing matters to discuss. I knew that Heartbleed was important, as all of my news sources had been informing, warning and downright tryin
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Do you know your Communications Objectives?
Do you know your communications objectives? When you write a business plan one of the first steps you take is to set up projections of your one year and five year goals. It is the same when you go to set up life and personal goals. In business school they teach you that these goals sh
Read MoreMarch 28, 2014
5 Communication lessons taken from Journalism
It’s tempting to jump online and immediately churn out blog posts as quickly as you can. The Internet is a confusing place and it’s difficult to know what will catch people’s attention. The easiest solution is to try writing everything — until someone bites. But it’s a poor way
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6 Things you need to know about LinkedIn
Get your own LinkedIn InMap here to see what your network looks like! 1) Finish your profile I know that LinkedIn is always pestering you to do this, but it actually helps your search results. The more information you include, the more the LinkedIn algorithms will be able to pi
Read MoreFebruary 21, 2014
Why you should think about Online Security
I’ve spoken a lot about branding and being open and honest with your audience. I’ve spoken about having a strong social media presence, and how good, integrated strategy can move your business forward. But what I haven’t spoken about is how all of this can be ruined by poor online sec
Read MoreFebruary 13, 2014
Google Analytics
While I know that not everyone has bought into Google+, nearly everyone who owns or operates a website knows about and uses Google Analytics. Because if you’re not monitoring how you are doing online, how do you know if you’re doing it right? Google Analytics is a website
Read MoreJanuary 31, 2014
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