Do you know your Communications Objectives?
Do you know your communications objectives? When you write a business plan one of the first steps you take is to set up projections of your one year and five year goals. It is the same when you go to set up life and personal goals. In business school they teach you that these goals sh
Read MoreMarch 28, 2014
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Chris Hadfield: An Astronaut’s Guide to Communications
Commander Chris Hadfield is an exceptional astronaut. I don’t say that because he has become as famous as Neil Armstrong and Buzz Aldrin, the first men to walk on the moon. Nor do I say this because he is the first Canadian to command the International Space Station (Go Canada!)
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6 Things you need to know about LinkedIn
Get your own LinkedIn InMap here to see what your network looks like! 1) Finish your profile I know that LinkedIn is always pestering you to do this, but it actually helps your search results. The more information you include, the more the LinkedIn algorithms will be able to pi
Read MoreFebruary 21, 2014
Why you should think about Online Security
I’ve spoken a lot about branding and being open and honest with your audience. I’ve spoken about having a strong social media presence, and how good, integrated strategy can move your business forward. But what I haven’t spoken about is how all of this can be ruined by poor online sec
Read MoreFebruary 13, 2014
Adapt or Die: Social Media and Mobile Adoption
When it comes to the rapidly changing business and communications world that we live in, you either adapt or die. Social media has changed the way companies do business, not just during a crisis, but on a day to day basis. Those that recognize that two-way-communication with your audi
Read MoreFebruary 06, 2014
Should you use Google+?
People are talking about Google+, some of it’s good, some of it’s not. Do you know who is talking about it the most? Google. It appears to be unsatisfied with being the internet’s top search engine (68.1% market share) and with its name and brand being synonymous with the wor
Read MoreJanuary 10, 2014
Fonts Explained
When it comes to marketing, emails, and even social media, many people seem to know a little or nothing about the difference between a good font choice and a poor one. Fonts can sometimes seem superfluous, as something that only matters for artsy types, but when taken hand in hand wit
Read MoreDecember 17, 2013
Dots and Dashes: A Punctuation Lesson
Now most people don’t think twice about the dots and dashes that they use in their day to day writing (and morse code has been out of fashion for a long time). But like most punctuation that goes unnoticed and unobserved, a dash (-) an en dash (–) and an em dash (—) are often i
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Business Email Etiquette Part 2
With the success of my previous post on Business Email Etiquette, which you can’t see by the comments on the page, but by rather the number of people who mentioned it to me in person, I decided to do a follow up blog to hit on a few more points that I missed. Apologies for the
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Business Email Etiquette
With the influx of social media, online-based communications and the ability to have both business and personal email sent directly to smart phones, I have found that the unwritten rules of business email etiquette seem to be losing their hold. While most business people understand t
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