How to Define your Target Audience
I’ve been talking about Target Audiences for a long time, but I’ve never really gone through what that actually means. This audience is the core group of people that your business needs to focus on in order to survive. You can have more than one target audience, but if you do, y
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9 Ways to Promote your Small Business
Here are nine things you can do today to promote your small business and set yourself apart from the competition. 1. Set up a Website Price: Depends! Owning a domain name can cost between $2 and $13 a year on average. Building a website takes time and energy if you do it yourself, and
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How to write content readers want to read
Being competitive in a saturated writing market Ever heard the old advice for fledgling writers: “write what you know”? Take a moment and write it down on a piece of paper. Got it? Good. Now crumple it up and throw that piece of paper into the trash bin. Let any memory of the idea fad
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Three Types of Employee Communications
Employees are often overlooked as a primary stakeholder and brand champion for your business. Organizations are more productive and successful when there is good dialogue and communication between management and employees. It is therefore important that you put just as much time and
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The power of Word of Mouth Marketing
Everyone is always talking about social media marketing and print advertising, but what rarely gets mentioned is word of mouth marketing and how incredibly effective it is. All marketing goals, wether they be through traditional print forms or through social media avenues, are set to
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Do you know your Communications Objectives?
Do you know your communications objectives? When you write a business plan one of the first steps you take is to set up projections of your one year and five year goals. It is the same when you go to set up life and personal goals. In business school they teach you that these goals sh
Read MoreMarch 28, 2014
Chris Hadfield: An Astronaut’s Guide to Communications
Commander Chris Hadfield is an exceptional astronaut. I don’t say that because he has become as famous as Neil Armstrong and Buzz Aldrin, the first men to walk on the moon. Nor do I say this because he is the first Canadian to command the International Space Station (Go Canada!)
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Google Analytics
While I know that not everyone has bought into Google+, nearly everyone who owns or operates a website knows about and uses Google Analytics. Because if you’re not monitoring how you are doing online, how do you know if you’re doing it right? Google Analytics is a website
Read MoreJanuary 31, 2014
Should you use Google+?
People are talking about Google+, some of it’s good, some of it’s not. Do you know who is talking about it the most? Google. It appears to be unsatisfied with being the internet’s top search engine (68.1% market share) and with its name and brand being synonymous with the wor
Read MoreJanuary 10, 2014
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