CASL: Canada’s New Anti-spam Laws
Attention Business Owners! A lot of people have been asking me about Canada’s new Anti-spam Laws (CASL) going into effect July 1st, 2014. At first I didn’t know what to tell them, since I hadn’t done any research myself, and then I didn’t know what to te
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The power of Word of Mouth Marketing
Everyone is always talking about social media marketing and print advertising, but what rarely gets mentioned is word of mouth marketing and how incredibly effective it is. All marketing goals, wether they be through traditional print forms or through social media avenues, are set to
Read MoreChris Hadfield: An Astronaut’s Guide to Communications
Commander Chris Hadfield is an exceptional astronaut. I don’t say that because he has become as famous as Neil Armstrong and Buzz Aldrin, the first men to walk on the moon. Nor do I say this because he is the first Canadian to command the International Space Station (Go Canada!)
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Six Steps to Brand Advocacy (The Marketing Funnel)
There are six steps to brand advocacy, the process by which an individual goes from being unaware to being a Brand Champion. Historically, the four-step AIDA model (Awareness, Interest, Desire, Action) has been used to explain this phenomenon, but I prefer to use the more in-de
Read MoreDecember 04, 2013
What you Need to Know About Brand Champions
Brand champions are people who without your influence, pay or threats have decided to love and promote your product or service to anyone who will listen. These are extremely powerful and influential people who you need to learn to recognize, become friends with and keep happy.
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