How to Define your Target Audience
I’ve been talking about Target Audiences for a long time, but I’ve never really gone through what that actually means. This audience is the core group of people that your business needs to focus on in order to survive. You can have more than one target audience, but if you do, y
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9 Ways to Promote your Small Business
Here are nine things you can do today to promote your small business and set yourself apart from the competition. 1. Set up a Website Price: Depends! Owning a domain name can cost between $2 and $13 a year on average. Building a website takes time and energy if you do it yourself, and
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How to write content readers want to read
Being competitive in a saturated writing market Ever heard the old advice for fledgling writers: “write what you know”? Take a moment and write it down on a piece of paper. Got it? Good. Now crumple it up and throw that piece of paper into the trash bin. Let any memory of the idea fad
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Flight, Fight or Freeze: How Your Method of Dealing with Conflict is Hurting Your Business.
Everyone has heard of the flight or fight response, a human being’s natural response to conflict or a moment of stress by actively avoiding or battling the situation. This response is used to try and prevent a harmful event, attack or threat. Science has further defined and sep
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Three Types of Employee Communications
Employees are often overlooked as a primary stakeholder and brand champion for your business. Organizations are more productive and successful when there is good dialogue and communication between management and employees. It is therefore important that you put just as much time and
Read More5 Quick Presentation Tips
With the increased popularity in websites like Slideshare, more and more people are going back to the slideshow presentation method of sharing information. Here are five quick slideshow presentation tips that you can use today. 1. A Picture is worth a thousand words &nbs
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The power of Word of Mouth Marketing
Everyone is always talking about social media marketing and print advertising, but what rarely gets mentioned is word of mouth marketing and how incredibly effective it is. All marketing goals, wether they be through traditional print forms or through social media avenues, are set to
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Heartbleed and Crisis Communications
I was going to talk about Word of Mouth Marketing this week, but in the wreck of this week’s Heartbleed attack, I feel that there are more pressing matters to discuss. I knew that Heartbleed was important, as all of my news sources had been informing, warning and downright tryin
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Do you know your Communications Objectives?
Do you know your communications objectives? When you write a business plan one of the first steps you take is to set up projections of your one year and five year goals. It is the same when you go to set up life and personal goals. In business school they teach you that these goals sh
Read MoreMarch 28, 2014
5 Communication lessons taken from Journalism
It’s tempting to jump online and immediately churn out blog posts as quickly as you can. The Internet is a confusing place and it’s difficult to know what will catch people’s attention. The easiest solution is to try writing everything — until someone bites. But it’s a poor way
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