How to Define your Target Audience
I’ve been talking about Target Audiences for a long time, but I’ve never really gone through what that actually means. This audience is the core group of people that your business needs to focus on in order to survive. You can have more than one target audience, but if you do, y
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Three Types of Employee Communications
Employees are often overlooked as a primary stakeholder and brand champion for your business. Organizations are more productive and successful when there is good dialogue and communication between management and employees. It is therefore important that you put just as much time and
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The power of Word of Mouth Marketing
Everyone is always talking about social media marketing and print advertising, but what rarely gets mentioned is word of mouth marketing and how incredibly effective it is. All marketing goals, wether they be through traditional print forms or through social media avenues, are set to
Read MoreChris Hadfield: An Astronaut’s Guide to Communications
Commander Chris Hadfield is an exceptional astronaut. I don’t say that because he has become as famous as Neil Armstrong and Buzz Aldrin, the first men to walk on the moon. Nor do I say this because he is the first Canadian to command the International Space Station (Go Canada!)
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Spritz – A new way to read?
This week’s blog will be short (yay head-cold!) and by short I mean “normal blog length” as most of my blogs end up reaching 800 to 1,000 words. (Lucky you regular blog readers! Newcomers! Here are some links to some of my other blogs!) This week a good friend of mine pointed o
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Why you should think about Online Security
I’ve spoken a lot about branding and being open and honest with your audience. I’ve spoken about having a strong social media presence, and how good, integrated strategy can move your business forward. But what I haven’t spoken about is how all of this can be ruined by poor online sec
Read MoreFebruary 13, 2014
USP: How to Separate Yourself From the Competition
USP The Unique Selling Proposition or USP is a fact about your business or company that separates and distinguishes it from the competition. It is something that none of your competition can claim, something that is specifically unique to you. The USP is not your brand,
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Fonts Explained
When it comes to marketing, emails, and even social media, many people seem to know a little or nothing about the difference between a good font choice and a poor one. Fonts can sometimes seem superfluous, as something that only matters for artsy types, but when taken hand in hand wit
Read MoreDecember 17, 2013
Six Steps to Brand Advocacy (The Marketing Funnel)
There are six steps to brand advocacy, the process by which an individual goes from being unaware to being a Brand Champion. Historically, the four-step AIDA model (Awareness, Interest, Desire, Action) has been used to explain this phenomenon, but I prefer to use the more in-de
Read MoreDecember 04, 2013
What you Need to Know About Brand Champions
Brand champions are people who without your influence, pay or threats have decided to love and promote your product or service to anyone who will listen. These are extremely powerful and influential people who you need to learn to recognize, become friends with and keep happy.
Read More© Well Said Communications Inc. 2013